Inspired by the love of fishing. Our early passion for creating lures started in 2011, in the family garage by experimenting with different designs, always looking for a better way. It is this philosophy that has carried us here today. We have come a long way since then. Today there isn’t one step in our build process that isn’t engineered.

Our goal is to create the highest quality, best performing handmade fishing lures in the world. We want to provide fisherman worldwide with exceptional lures that get the job done, time and time again.

Our Philosophy

Load Lures has not set out to change the game of fishing. Our goal is to make the best fishing lures in the world, and we believe, that in order to be the best, you need the best materials and the best designs. And there are no short cuts here!

The Perfect Blend of Art and Engineering.

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Our Product

Design, craftsmanship and proven performance have secured Load Lures reputation as some of the finest lures out there. The perfect blend of art and engineering.

Our precision, hand crafted lures are trusted by some of the world’s greatest fisherman and are prized for their performance as well as their beauty. All Load Lures are handmade with the finest materials available.

The idea behind Load lures is that every lure, should swim like a baitfish, while giving off a certain emotional appeal. Our Lures are handmade in small batches, allowing us to work to the highest exacting standards.

All our lures are purpose built, with action in mind, to attract fish and to withstand the abuse of the ocean’s largest pelagic predators such as the Bluefin Tuna and the Giant Trevally.


All our products are “made to order”. Meaning that each lure is built for you when you place an order. In most cases we will ship your products well inside of 7 days. But it is important to note that our build process is influenced by many external factors, such as weather and cure times, and that it is possible for the process to take slightly longer. In these instances, please allow us up to 21 days for the products to be shipped from the date the order is confirmed.


Please note that you can pay with your credit / cheque card if you do not have a PayPal account. Just follow the Paypal checkout link and click on “Pay with a Bank Account or Credit Card.”

We will have other payment options in the near future, which will offer monthly instalments. But until then we have chosen PayPal as it is a fast, secure and trusted.


We are offering Free shipping on all orders Above $300.00 USD for our launch!

All international orders are shipped via DHL Express, a fast and reliable worldwide service. Please check your location and shipping estimate by clicking ‘VIEW CART’ and using the form after adding your items to the cart. Please consider combining your order with friends and family to save on shipping. Additional duties may be applied to International orders when the shipment reaches its destination. Such charges are the responsibility of the recipient and vary from country to country. Contact your local customs office for details.